OpenAI Prepares to Hand Sora Over to Third-Party Startup

OpenAI is discussing the transfer of the Sora video generator to a startup involving Bill Peebles, Jeffrey Katzenberg, and Suaya Jashwa, under which the lab will receive a stake in the company, and the service, suspended due to computing costs of approximately $1 million per day, will be reoriented as a professional tool for filmmakers.

Compiled by Sergey KostenchukPublished 2026-10-14Updated 2026-10-14

2026-10-14 Business OpenAI

💼 OpenAI Prepares to Hand Sora Over to Third-Party Startup

The lab is discussing a deal with a startup by Bill Peebles, Jeffrey Katzenberg, and Suaya Jashwa: OpenAI will receive a stake, and the video generator, frozen due to computing costs (about $1 million per day), will be turned into a professional tool for filmmakers. The deal has not yet been finalized.

🌍 This is a precedent for moving a heavy model out of the internal loop for monetization: the freed-up accelerators are going to ChatGPT and coding models. In parallel, Nvidia has opened the specifications for Vera Rubin racks and the Open Data Center v0.7 standard together with Google and AMD, while Character.ai has filed for bankruptcy and is selling assets through an auction.

👤 If the deal goes through, generative video will return as a professional tool for cinema, and Nvidia's open specifications are already helping to plan their own AI clusters.

Source 1: https://www.theinformation.com/newsletters/ai-agenda/openais-plan-revive-sora

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