Avito Reveals Its Monetization ML Architecture: From CTR to Bid Adjustment

💼 How Avito Monetizes Search and Recommendations with ML

Alina Babenko, DS Manager at Avito, broke down the monetization ML architecture. Three models: CTR — click, CVR — conversion, bid adjustment — auction. Training via query cross-entropy loss. Calibration — RIG. Combating bias — CatBoost and IPW.

🌍 A rare case of transparency in a marketplace's ML infrastructure. Methods for redistributing budget without increasing CPC will be useful for DS teams at advertising platforms.

👤 Useful for data scientists and ML engineers in AdTech and recommendation systems.

Source: https://habr.com/ru/companies/avito/articles/1069352/ YouTube: https://www.youtube.com/watch?v=mJeCUH5OO-U