On October 22, 2026, Ideogram launched Vector 1.0, the company's first specialized model for vector graphics. It generates scalable SVG files from text prompts and converts uploaded raster images into vectors, with the resulting paths and shapes opening in Figma and Adobe Illustrator. The model is available in the Ideogram web interface and via API at fixed prices starting at $0.13 per file. Independent reviews have already identified gaps: typography is output as outlines rather than editable text, and vectorization currently does not group shapes into layers.
What Happened
It operates in two modes: text-to-SVG, where a scalable SVG file is created from a text description, and image-to-vector, where an uploaded raster image is converted into a vector. Separate endpoints are reserved in the API documentation for these tasks: POST /v2/svg/generate/ideogram-vector-1 and POST /v2/svg/vectorize/ideogram-vector-1. Generating a single SVG costs $0.13 at the low level, $0.16 at the medium level, and $0.20 at the high level; using a reference image costs $0.32. Raster-to-vector conversion is $0.10 per image. The result is delivered as a set of vector paths and shapes that can be opened in Figma and Adobe Illustrator.
Context
Generative design tools have recently been focused on raster images, which are easy to view but difficult to use in layouts requiring scalable graphics: logos, icons, and typography. Ideogram is already integrated into the Adobe ecosystem—the Ideogram 3.0 model is available in Firefly—so the release of its own vector engine appears to be a continuation of the company's move toward professional design tools. The task of SVG generation differs from familiar pixel diffusion in the nature of the output: the model must produce a symbolic-structural result—paths, shapes, gradients—whose quality can be measured by outline purity, node count, and adherence to the prompt. The niche of specialized vector generation is not empty: the market already has Recraft and QuiverAI Arrow 2, and Ideogram's entry with a public API turns this direction from research-oriented to commercial.
Why This Matters for the Industry
The main change for the industry is a shift in the unit of product: a finished vector asset, previously drawn manually by a designer, becomes a single API call at a price of tens of cents per file. New products can be built immediately from these blocks: logo and icon generation services on top of the generation endpoint, pipelines for converting old raster JPG and PNG archives into vectors, and Figma integrations. For existing logo generation services, margin pressure begins immediately, as clients can switch to direct API calls and refine the file themselves. Ideogram's release sets the benchmark for path purity and editability against which current players will be measured; in the coming months, expect independent comparisons of text-to-SVG models using reproducible metrics, as well as counter-launches or price revisions from competitors.
Why This Matters for Users
Users can now generate an SVG logo or icon from a text prompt in the Ideogram web interface or via API, open the file in Figma or Adobe Illustrator, and refine it manually. It is practically important to check the file structure, not just the preview: the number of paths, how text is represented, and the presence of layer grouping. Owners of old raster logos and archives have access to automatic vectorization, but sorting the resulting shapes into layers will likely have to be done manually, according to reviews. Since access is paid per file, a quality check on typical tasks—icon, logo, typography—will cost very little.
What Is Still Unknown / Limitations
The low, medium, and high levels in the API are price tiers, not measured quality metrics, and claims of production readiness are not yet supported by methodology. There is no technical report with architecture in open sources, no metrics for path purity and stability across repeated generations, and no comparison with Recraft and QuiverAI Arrow 2 under a common protocol. Independent reviews have noted specific gaps: typography is output as outlines rather than editable text, meaning the shape can be fixed, but the text as text cannot; when vectorizing rasters, shapes are not grouped into layers, which limits the applicability of tracing in real products. There is also no public data on latency and request limits, so interactive scenarios and load planning cannot yet be assessed.
Sources
- Ideogram Vector: AI Vector Generator — Ready-to-use SVG Artwork (official product page)
- Ideogram Vector 1.0: Editable SVG AI, Claimed vs Verified — explainx.ai
- Ideogram Launches Vector 1.0 AI Model to Generate Editable SVGs From Text Prompts — Lapaas Voice
Author
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