ElevenLabs Launches Generative Ad Contest With $100,000 Prize Pool

ElevenLabs has opened The Search, a global generative ad contest with a $100,000 prize pool: by November 1, 2026, entrants must produce a 15–45 second video about a fictional product featuring an original jingle generated exclusively in ElevenCreative.

Compiled by Sergey KostenchukPublished 2026-10-06Updated 2026-10-06

2026-10-06 Multimodal

🎨 ElevenLabs Launches Generative Ad Contest With $100,000 Prize Pool

Submissions for The Search (“The Search for the World's Catchiest Ad”) are open until November 1, with results announced on November 10: entrants need a 15–45 second video about a fictional product with a jingle created only in ElevenCreative—music, voice, sound design, video. The top prize is $50,000, with 10 additional places ranging from $2,500 to $20,000.

🌍 ElevenLabs is turning its generative platform into a public test of “ad production without a studio”: the jingle, previously written by a jingle-house agency, is generated by a model, and the contest serves as a hiring funnel for AI Creative Producer roles.

👤 Participation is free, but according to the rules, residents of Russia, Cuba, Iran, North Korea, and Syria are prohibited from competing for prizes—the contest is more of a reference collection than a real opportunity.

Source 1: https://elevenlabs.io/blog/the-search-100000-for-the-worlds-catchiest-ad Source 2: https://elevenlabs.io/creative/thesearch

Sources