💼 Reddit may terminate $60 million per year deal with Google
The platform is considering ending its cooperation due to the AI Overviews feature. Google's generative answers are reducing the volume of clicks to websites: Chartbeat data shows a drop in CTR for original sources by approximately 60%.
🌍 The growing use of AI answers in search is creating a conflict of interest between search engines and content platforms, undermining the traditional traffic monetization model.
👤 The behavior of major platforms could change how you find information: instead of links to forums, you will more frequently see ready-made AI answers.
Source 1: https://www.neowin.net/news/ai-overviews-could-push-reddit-to-end-its-60-million-a-year-deal-with-google/