The Urgency Trap in AI Strategies

A Harvard Business Review (HBR) article analyzes the reasons for the low efficiency of AI initiatives caused by attempts to solve current problems instead of long-term planning.

Compiled by Sergey KostenchukPublished 2026-07-02Updated 2026-07-08

2026-07-02 Business

💼 The Urgency Trap in AI Strategies

A Harvard Business Review (HBR) article warns: attempting to solve current bottlenecks with AI instead of developing a strategy leads to failure. According to MIT, up to 95% of generative AI projects fail.

🌍 Companies often use AI to fix symptoms rather than for structural transformation. This leads to misdirected investments and a lack of measurable ROI.

👤 It is important to distinguish between implementing hype-driven tools and creating a sustainable technological foundation to avoid becoming part of the statistics of failed implementations.

Source 1: https://hbr.org/2026/07/when-developing-an-ai-strategy-beware-the-urgency-trap

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