💼 Retail is Shifting to an AI-First Strategy
The industry is shifting its focus from external functions, such as chatbots and virtual try-ons, to deep backend optimization: supply chain management, decision-making automation, and accelerated software development. The example of Macy’s demonstrates a transition toward "conversational commerce" based on deep user context.
🌍 This transformation is changing the architecture of business processes, narrowing the gap between receiving data and taking action. AI is being integrated at the level of fundamental workflows, rather than simply being added to the interface.
👤 The real AI revolution is happening "under the hood." This signals growing demand for integrating AI into complex ERP and logistics systems.
Source 1: https://www.technologyreview.com/2026/06/25/1137848/repositioning-retail-for-the-ai-era/