🎮 AI in Game Dev Reduces Sales
A 2025 study of Steam data showed that the use of AI in development correlates with a 52.6% decrease in the number of reviews. For experienced studios, an "AI stigma" effect emerges, reducing sales by 40–60%.
🌍 A risk has been identified where AI is perceived as a sign of low quality or an attempt to cut corners on craftsmanship. This may force major studios to reconsider their AI implementation strategies, focusing on supporting creativity rather than replacing labor.
👤 Developers should use AI to automate routine tasks, but not to replace the polish and quality of the product, to avoid damaging the game's commercial success.