🛠 AI Agents for End-to-End Advertising Analytics
Marketer Zhenya Korzhavin has created a system based on Claude, integrated with the Yandex Direct and Metrica APIs. The agents analyze semantics, bids, and user behavior on landing pages, identifying budget leakage and suggesting real-time adjustments.
🌍 Moving to a single intelligent loop automates the "analysis — hypothesis — adjustment" cycle. This minimizes human error and reduces time spent on operational tasks.
👤 Marketers can build their own stacks of AI agents using Claude Code and MCP servers, transforming from interface operators into system architects.
Source 1: https://vc.ru/marketing/2808268-claude-code-i-yandeks-direkt-avtomatizatsiya-reklamy