📢 Retailers Urge EU to Exempt AI Advertising from Transparency Rules
The Eurocommerce association has appealed to the EU Commissioner for Technology, requesting that AI Act requirements not be applied to standard commercial advertising created by AI. Representatives from Amazon, H&M, and Ikea insist on a distinction between deceptive deepfakes and standard visualization.
🌍 Regulation could create high costs for companies using AI for content. A lack of clear rules may slow the implementation of AI in marketing.
👤 The clarity of the rules will determine whether you see "AI-generated" labels on every banner or only in cases of suspicious content.
Source 1: https://influencermagazine.uk/2026/06/retail-industry-urges-eu-to-exempt-ai-generated-advertisements-from-transparency-mandate/ Source 2: https://letsdatascience.com/news/retail-group-seeks-exemption-for-ai-generated-ads-1b630e37